Our Motto: Cherish The Moment
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February flew by, but one moment from a couple months ago has been living rent-free inside my head.
I was at the dining room table with my laptop, working on the store, focused on something. When the dogs started getting antsy, running around, whining at the back door. They either had to potty or saw a squirrel or both.
And I was hoping they could wait until I finished what I was doing. But they could not. So I opened the back door for them and went back to finish what I was doing.
While I was clicking and clacking away on my computer, I could hear them playing in the yard through the open back door. I'd left it open for some fresh air and so they could come in and drink water.
After a while, I finished up and went outside to check on them but they were already done playing. In that moment, I felt a huge sense of regret. I missed out on one of my favorite things. Sitting out in the sun and watching doggy tv (my dogs play). And for what? To work on something that would still be there later. To work on a brand whose motto is literally Cherish The Moment.
Sigh 🤦
Buddha would not be proud. He was my first dog and the inspiration for the brand. I waited my whole life for him and so I cherished the heck out of him. No regrets.
What's worse is I don't even remember what I was working on that was so important.
But. I can't go back in time. I can only learn. So now when the dogs want to go outside, I close the laptop and go outside with them. The work will always be there, but the moments together won't.
I've always taken pride in being efficient. And it's been the case with Embroidog as well. But I saw this phrase recently that's challenging my perspective.
Slow is smooth. And smooth is fast.
Maybe instead of working from a place of anxiety and trying to get everything done as fast as possible (and sometimes having to go back and fix). Maybe it makes more sense to slow down, trust the process, and truly live and cherish each moment.
What's a moment with your dog recently that you almost missed? Or one you're glad you didn't? Comment below. I'd love to hear it.

Fennec, Riley, and Sammy (left to right)